Music meets fashion in Style's first-ever competition series, Styled to Rock, from executive producer and fashion icon Robyn Rihanna Fenty. The hourlong 10-episode series gives 12 up-and-coming designers the opportunity of a lifetime: to create unique fashion pieces for A-list celebrities. The stakes will be high as these driven artists vie for the title of America's next trendsetting designer.
"Rihanna is a trailblazer, a trendsetter and the epitome of style. She has a powerful and unique point-of-view that transcends every aspect of pop culture, including fashion, and is a leading creative force," said Salaam Coleman Smith, President, Style Media. "On the heels of our successful network rebrand, Styled to Rock and Style's new partnership with Rihanna will reinvent the fashion competition genre, fueling our viewers' insatiable appetite for all things style."
"Fashion has always played an integral part in my life and career," said Rihanna. "I am so excited to partner with Style Network and share my creative insight with these 12 designers and give them this opportunity to showcase their work."
The competition launches with a nationwide search for cutting-edge designers looking to take their craft to the next level. Rihanna will personally select the 12 designers who will compete for the coveted opportunity to dress some of the biggest names in entertainment. To help the designers reach their ultimate artistic potential, Rihanna will enlist the guidance of three top experts from the fashion industry to serve as mentors. Each week, challenges will push the designers to their creative limits when they are tasked with styling a star, and that celebrity guest will determine which designer best achieves their vision—and advances to the next week of competition. Faced with the threat of elimination, the remaining designers must meet with the mentors to discuss where they fell short and ultimately who will be sent home. In the end, one designer will be named the winner of Styled to Rock.