Oxygen Adds 10 True-Crime Series To Programming Slate


Deadline        April 9, 2018        By Denise Petski

Oxygen Media is further expanding its footprint in the true-crime genre, adding ten new original series to its programming slate, in addition to the U.S. premiere of a Piers Morgan event series.

Also on the slate is License to Kill (working title) featuring renowned plastic surgeon Terry Dubrow (Botched) as he investigates cases of murderous doctors and nurses. Series is produced by Shed Media, a division of Warner Bros. Unscripted & Alternative Television. Pam Healey, Dave Kuba, Adam Kassen, and Terry Dubrow serve as executive producers.

“The response from the true crime community has been overwhelming,” said Rod Aissa, Executive Vice President, Original Programming and Development, Oxygen Media. “We’ve had some tremendous early ratings successes since our rebrand, and this new slate adds to our mission of providing best in class investigative docuseries from the top producers and talent in the genre, while continuing to offer exclusive access and compelling storytelling that have become paramount to our viewers.”

Oxygen rebranded to a fulltime true crime destination in 2017 with hits such as Cold Justice, The Disappearance of Natalee Holloway, Dahmer on Dahmer: A Serial Killer Speaks and Aaron Hernandez Uncovered, which all set ratings records for the network.

The two-part Aaron Hernandez Uncovered became the most watched true crime program in the history of the network, reaching 4.4 million total viewers and 1.9 million P18-49 across all airings during its premiere weekend on Saturday, March 17 and Sunday, March 18.

“Oxygen is delivering an audience of true crime enthusiasts that is passionate about the programming, resulting in the ideal effectiveness for our advertiser’s messaging,” said Laura Molen, Executive Vice President, Lifestyle and Hispanic Advertising Sales, NBCUniversal. “We’re seeing this engagement not just on linear but also across Oxygen’s digital presence, where younger, valuable consumers are coming to the network, allowing us to show the network’s reach across multiple demos.”

 

 

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